Organic SEO, also known as organic search engine optimization, is the process of improving your ranking in unpaid (or organic) search results on search engines such as Google, Bing or DuckDuckGo. This natural way to rank a site on the first pages of search engine results (SERP) without paying for it is considered a reliable and better way to ensure a high rank in SERPs. Organic SEO has less to do with location and more to do with whether or not your website is relevant to certain searches. Search engine optimization, more commonly known as SEO, is the technical term for setting up your website so that search engines like Google can easily understand everything in it and then display it in search results when it's relevant. Organic SEO has the highest return on investment (ROI) for companies of any type that have a website.
There are on-page SEO practices you can focus on, from keyword research and SEO content creation to metadata, that can transform your website into a valuable resource for search engines and users alike. In the world of search engine optimization (SEO), organic SEO is the clear champion of website traffic. To truly excel in SEO, business owners and marketers need to be willing to continually learn and spend the time necessary to learn how to optimize their site and content effectively. However, readers are more likely to recognize the low quality of sites that employ black hat SEO at the expense of the reader experience, which will reduce site traffic and page rankings over time. If your on-page and off-page SEO strategies are done well, it's not uncommon for your web content to rank at the top of search engines for relevant keywords for several years in a row, if not forever. There is a litany of methods and strategies that are used to perform organic SEO, but in general, it is the optimization of the creation of the website, the generation of original content and the dissemination of content throughout the web.
A Glasgow based SEO entrepreneur with more than 20 years of experience, Craig Campbell runs several companies, including his own SEO agency. These SEO veterans have distinguished themselves in search optimization and consistently offer great tips, data and research. Produced by Whitespark, the Local Search Summit includes talks on the latest local SEO techniques, some of the best and brightest in the industry, to help you increase your rankings and conversions from local Google results. In addition to being a distinguished industry speaker, Areej is also known for creating the Women in Tech SEO support network. Matthew Howells-Barby is the vice president of marketing at Hubspot and co-founder of Traffic Think Tank, an SEO accelerator.
As Senior Technical Manager at Studiohawk, Nik Ranger has a penchant for technical SEO audits, data analysis and site architectures. Organic SEO is a low-cost investment because you don't pay for advertising, but instead invest in creating great content. In the early days of search engines (think of the mid-90s and early 2000s), the SEO industry was practically the Wild West. Today however, organic SEO is an essential part of any successful digital marketing strategy. It's important to understand how organic SEO works so you can make sure your website is optimized correctly for maximum visibility.