Managing either an SEO or SEM campaign by itself can be often be too overwhelming for business owners, website manages, or marketers. Combining SEO and SEM is a great way for businesses to achieve success with their digital marketing efforts. SEO (search engine optimization) is the practice of getting traffic from organic search results; on the other hand, SEM (search engine marketing) is the practice of getting traffic from paid ads that appear in search results or on websites. Combining SEO and SEM is a great way for businesses to achieve success with their digital marketing efforts.
A huge advantage to using SEO and SEM is that both approaches can be used to target the same keywords. SEO is for organic traffic – so that's unpaid or free listings, and SEM is for targeted ads that you pay for.
How can I practice SEO and SEM?
A better solution might be to take a deep dive into your current SEO strategy and start growing in the ranks organically first before you start taking a deep dive into your pockets for paid SEM. Understanding the differences between SEO vs SEM is important for using both strategies to your advantage. What takes place on-page is what you can directly change when you learn SEO, while what takes place off-page is up to other sites. After explaining the key differences between SEM vs SEO, we’ll outline some of the best practices for using them together in your marketing strategy.
But perhaps rather than doing SEO yourself you’re a CMO, VP Marketing, or business owner who would love to learn more about SEO so you can manage relationships with an in-house SEO team or outside vendor.