SEO is a unique activity that involves the analysis and verification of web pages, and it is different from traditional software programming. It is a combination of standards-compliance and search techniques to make your website relevant to certain keywords. Generally, you don't need coding knowledge to do SEO, but having a basic understanding of HTML, CSS, PHP or JavaScript can help you do SEO more effectively. The majority of SEO work (~ 80%) consists of researching what content to write or write about.
Technical SEO refers to the technical aspects of a website that can be optimized to improve its ranking and visibility on search engine results pages. Roque Pospos, an in-house SEO specialist at Flexisource IT, says that the short answer is NO, SEO doesn't normally require much practical coding, but it's a good skill to master. It is essential to apply mobile SEO practices and create a mobile-friendly website that is optimized for SEO. Professional SEO coding (programming) is an often overlooked search engine positioning method that can provide a profitable boost to organic search engine results for small and medium-sized businesses that may lack the resources for a massive link building campaign.
The science and art of website optimization is what makes SEO so effective, so that search engines like Yahoo, Google, Bing, etc. can understand the content on your website. As an SEO expert, you should be able to create content that people would like to visit and read multiple times. These kinds of technical tasks don't come up every day, but they're things you're sure to find yourself doing when optimizing a website.
Platforms like these track keyword rankings, help with keyword research, identify on-page and off-page SEO opportunities, and perform many other SEO tasks. Considering that SEO is so closely intertwined with the development of your website and your pages, it's no wonder why people ask if coding is a necessary skill to do search engine optimization well. The profession involves many aspects such as web development, technical SEO, writing, design and communication. To be good at technical SEO, you must have at least a working knowledge of all web programming languages.In addition, using the CSS validator allows SEO experts to see what the website is missing: which meta tags are missing and others.
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