Search engine optimization (SEO) is not as complicated as many people make it out to be. With a few simple steps, you can get 95% of the way there and you don't need to hire a professional SEO to do it. Learning SEO can be overwhelming at first, but with the right knowledge and dedication, it's easy to understand the basics. SEO is a bumpy ride, with some stagnation and some major declines, in addition to growth patterns over time.
This is because search engines are always changing and updating, so you need to stay proactive in order to keep up with the latest trends. SEO is easy to medium on the keyword ranking difficulty (KD) scale. It may seem difficult because of the technical aspects, but the basics are easy to learn and techniques can be mastered with practice. There are plenty of resources available online, such as Facebook's active SEO community, who are always willing to answer questions and offer advice.
Additionally, podcasts are a great way to stay up-to-date on the go. The first step in learning SEO is understanding what it is and how it works. It's not rocket science, but it does take time, dedication, creativity and patience to become an expert. Good courses are available for a small investment and will save you time and frustration compared to trying to learn SEO on your own.
There are more than 255 ranking factors to consider when optimizing a website, which can be divided into several threads for ease of reference. Search Engine Journal is a great resource for beginners who want to learn more about the ranking process and what makes a site effective. No matter what you're selling or writing about, SEO is essential for every website owner. With the right knowledge and dedication, anyone can learn SEO and get great results.