Search engine optimization (SEO) and social media marketing (SMM) are two of the most popular digital marketing strategies. While they both have their own unique advantages, it's important to understand the differences between them in order to make the most of your marketing efforts. SEO is all about optimizing your website and content for search engines. It involves researching which keywords provide the most value, as well as other tools such as formatting and link building.
SEO requires constant effort, but it often drives more conversions than social media marketing. SEO is an excellent method for generating visitors, and once a page is live on your site, it has the opportunity to rank high for the keywords it targets. Another advantage is that the traffic and visibility of your content is easy to track. Social media marketing, on the other hand, is more about building online relationships and interacting with shoppers, creating brand awareness along the way.
It involves creating content that resonates with your target audience and engaging with them on social media platforms such as Facebook, Twitter, and Instagram. So, is SEO the same as social media marketing? The answer is no. SEO and SMM are two distinct strategies that should be used together in order to maximize your digital marketing efforts. SEO helps you reach potential customers through search engines, while SMM helps you build relationships with them on social media platforms.
Organic SEO is more research-based and based on in-depth knowledge of the keywords people are looking for. Social media management is related to the publication and optimization of your content on social networks such as Facebook, Twitter or Instagram. No matter what you sell, a quality digital marketing strategy uses both SEO and SMM strategies. SEO can improve your search engine rankings and this means more traffic and sales, since people who use Google's search box are highly segmented.
However, SEO helps at every stage of the customer journey, from brand discovery to the completion of a sale. If you're trying to decide which strategy to use right now, SEO or SMM, then it's best to figure out what the current goals are for your business. But in any reasonably competitive search space, once you stop doing SEO, your ranking will start to decline, simply because your competitors will outperform you, because they haven't stopped investing in SEO.