Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines like Google. It is a process of improving a website to increase its visibility when people search for products or services related to the business. SEO stands for “search engine optimization” and it involves optimizing a website with certain factors in mind, such as title tags, keywords, image tags, internal link structure, and inbound links. This helps pages rank better in search results and attract potential and existing customers to the business.
Social networks are gradually increasing in importance as a marketing platform, but search is still a great source of customers. Quality content is the number one driver of search engine rankings and there is no substitute for good content. Search engines use bots to crawl pages on the web, collect information about those pages, and put them in an index. Search engines also analyze site structure and design, visitor behavior, and other external factors to determine how high your site should be in its SERPs.
Business owners who want to implement an SEO strategy for sales should consider working with a search marketing agency. Updating content so that search engines continue to crawl frequently can add weight to a site. Black Hat SEO tries to improve rankings in ways that are disapproved by search engines or that involve deception.