Still, to improve your SEO for Pinterest, you’ll also need to consider image formatting, audience engagement, and advanced features like Rich Pins. Pin titles can be up to 100 characters long, so make it short, snappy and relevant. One of the most effective strategies to expand your reach and improve sales is implementing a solid Pinterest search engine optimization (or SEO, for short) strategy. Since Pinterest works like a search engine, you need to incorporate SEO strategies to make sure that your profile and Pins get discovered.
Descriptions are more critical on Pinterest than on many other social platforms. However, you should limit yourself to using 2-8 hashtags per Pin, to avoid it looking like you're spamming.
How do you do SEO on Pinterest?
The viewership of video pins has gone up an incredible 240 percent year on year, as well, so you’ll definitely want to include Pinterest in your plans for your current video content campaign. One of the quickest and easiest ways to improve your Pinterest SEO is to add keywords to your display name. This means that while follower counts help, most of your results on the platform will come from your Pinterest SEO efforts. The guy with 2,000 followers can pull as much or even more traffic than the guy with 50,000 followers if he follows Pinterest Marketing best practices, and most importantly, he invests in Pinterest SEO.