Off-Page SEO is an essential part of any digital marketing strategy and involves improving search engine and user perception of a site's popularity, relevance, reliability, and authority. It is achieved by other accredited places on the Internet (pages, sites, people, etc.) and is defined as the technique that helps the website improve its ranking on the search engine results page. These factors work outside the boundaries of web pages and are not directly controlled by the publisher. Link building for SEO is one of the most important off-page SEO factors.
Search engines measure off-page SEO factors, such as the number and quality of backlinks to websites. This helps them determine what others think of your site and if it provides value to users. Off-page optimization also includes social media and social bookmarks, which can drastically impact SEO even though search engines don't see them as a strong ranking factor. Review signals are another important factor for ranking in Google's “snack packs” results and regular local organic search.
An optimized Google My Business profile is also a key factor for ranking in “snack packs” results and regular local organic search. Behavioral factors such as returning users will also increase your credibility in the eyes of search engines. Off-page SEO may seem more difficult than on-page SEO because many off-page factors aren't entirely under your control, but that's the point. If you want to rank well in search engines, you need to pay attention to off-page SEO factors such as backlinks, social media, social bookmarks, review signals, an optimized Google My Business profile, and behavioral factors.
All these elements are essential for a successful digital marketing strategy.