On-Page SEO is an essential part of any successful search engine optimization (SEO) strategy. It helps search engines analyze your website and the content connected to it in order to identify if a user's query is relevant to your site. On-page SEO is the practice of optimizing website content for both search engines and users. This includes optimizing title tags, content, internal links, and URLs.
On-page SEO is important because many of the signals Google uses to rank web pages come from on-page elements. When your homepage is optimized with a specific type of customer in mind, it will be much easier to take them to your website one step closer to buying. Internal links are also important for on-page SEO because they send readers to other pages of your website, keeping them available for longer and, therefore, telling Google that your site is valuable and useful. Google has stated in the record that page loading speed is a sign of SEO ranking (and they have recently made PageSpeed even MORE important).
While there are no hard and fast SEO rules on the page about keyword density, make sure that target keywords appear naturally throughout your post. With Google Chrome, you can check the top SEO metrics instantly for any website or search result as you browse the web. Now that you understand the different elements of on-page SEO, let's talk about the steps to audit and improve your on-page SEO. So once you've optimized your page title and H1 tags, here are some tips to help you take your on-page SEO to the next level:
- Write content that is easy to read and digestible for both humans and search engine robots.
- Make sure your page loading speed is up to par.
- Include target keywords naturally throughout your post.
- Check top SEO metrics with Google Chrome.
- Audit and improve your on-page SEO.
And since the search landscape is constantly evolving, it's important to make sure that your on-page SEO knowledge is up to date. Find out how on-page SEO can help your website rank better, attract more traffic and convert more visitors.