On-page SEO focuses on optimizing the parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain by creating content and obtaining backlinks from other websites. On-page SEO involves all the on-site techniques you can use to ensure that a web page ranks in a SERP. It can also help determine how well that page ranks. Paying attention to the above 7 ranking areas will improve your website's ranking, traffic, and conversion.
Off-page SEO optimization improves website popularity, domain authority, knowledge and credibility. On-page SEO refers to how search engines rank your website based on the content and elements of the page. Off-page SEO is the process of generating backlinks to increase the popularity and improve the visibility of your website. If you want to be successful with search engine optimization SEO, it's important to know and understand the difference between On-page and Off-page SEO and how to apply them.