Google believes that content is for people. People are simply searching for content on search engines. This makes search engines just a medium for content discovery, not the target audience. Here's how analyzing search queries, intent, and site behavior can help you better connect with your target audience.
Your target audience is the people you want to attract to your website. Your target audience is people who search Google (or another search engine) for a company like yours. They are your future customers or customers. When your target audience searches for what you offer through a search engine, you want your website to appear in search results.
You need the right bait and put it where your fish can see it. Google, Facebook and Yahoo are just one of many paid SEM (search engine marketing) tools you can use to engage with your customers. The dominance of organic search is quite impressive considering the changes that have been made to the design of search engine results pages (SERP), which have taken organic results lower on the page, giving more dominant positions to paid results. Many higher education websites contain fatal flaws that limit their ability to be crawled by search engines.
However, this doesn't mean that you should discount other search engines, especially like Bing, which scored 7.2% of searches in the same month. In fact, 30% of the pages that appear on the first page of desktop search results do not appear in the top 10 results on mobile devices. Once you know who these people are, you can develop a strategy and implement the right tactics to make sure you're visible when they're looking. And for that reason, it's recommended that you take the time to analyze exactly what your target audience wants to know and is looking for online.
Search around your top business keywords (the monetary terms related to your business) and look at their ranking. Use this additional research to outline your characters and get a better view of who you're trying to target through SEO. Defining your target audience is about knowing exactly who is looking for the keywords that could lead them to your website. The information presented was excellent for knowing the steps to define the target audience of the SEO program.
And when you know exactly who your target audience is, you can put in place an effective SEO strategy to put your business in front of these people when they search online.